when it was time for him to propose, he decided to purchase a diamond engagement ring "below wholesale" in New York’s infamous Diamond District on 47th Street and 5th Avenue from a store that had claimed to be there for years.
The transaction wasn’t online and the store seemed to have a legitimate front, but upon taking the ring in for appraisal, to his dismay he learned that not only was the ring worthless; his 6 month search for the perfect engagement ring was in vain.
Flash forward. The founder of Fire and Ice Diamonds has decide to cash in on his relationships in the diamond industry to not only bring you the highest quality loose diamonds, but by offering the highest level of service with a return to traditional business relationships where a hand shake actually meant something. At Fire and Ice Diamond, our word is our bond!
The Distinct Diamond Brand
“The quality of this Cut of this diamond achieves excellence in symmetry and proportions thus obtaining the optimal dispersions of light and brilliance.” – EGL
Much like an Excellent Ideal Cut Hearts and Arrows Diamond, our Fire & Ice Distinct Diamonds are not only extremely rare, but almost impossible to find. And unlike a H&A Diamond, we do not stop at Round Brilliant Cut Diamonds; we go one step further expanding on AGA's criteria, including fancy shapes into our diamond inventory. In the case of the Round Brilliant cut, less than 1/10th of 1 percent of every million will be eligible of carrying the Distinct brand. While it takes approximately 1 hour to cut the average round brilliant cut diamond, it will take approximately 96 times as long to cut a Distinct Diamond with a significantly greater loss of the diamond’s size.
